SYLVIA PARK, AUCKLAND
Health Essence is a re-invention of an existing health shop offering, in the Sylvia Park Shopping Complex in Auckland.
Pure Design re-imaged the shop to have a more contemporary presence in today's market with new corporate identity and logo, new interior fit out, new colours/material finishes and new marketing material and in store talking tools.
The client is not only a retailer, but a naturopath and holistic health professional as well. We felt this should be reflected in the interior of this retail offer, with a clean and natural aesthetic and the addition of a treatment room, providing the total health care package to potential clients, that Health Essence are champions for. All while being economic and durable to endure the high use with a modern retail offer.
The retail fit out was not only achieved as designed and on time. It was also under budget for the client, who is now experiencing higher than anticipated loyalty by their targeted clients, resulting in higher than anticipated financial rewards. "If you plan to succeed with greatness, first you must have a great plan".